HOME WHO WE ARE CONSUMER AND SHOPPER RESEARCH CONSULTANCY OUR CLIENTS CONTACT US AXIS IN THE MEDIA RESOURCES BLOG
 
     
 
Axis uses a wide range of qual and quant research techniques, specially tuned to the needs of food businesses supplying the grocery multiples.
 
Most of the research we do is to help clients with 3 critical tasks:
 
New product and packaging development
 
> Identifying areas of opportunity
> Involving consumers in generating a richer crop of ideas/concepts
> Early-stage screening and evaluation of ideas/concepts
> Developing/optimising all elements of the mix
> Generating selling evidence for retailers and top management
 
Category management/category development
 
> Rapidly identifying category development opportunities
> Creating a comprehensive understanding of consumer and shopper behaviour
> Rapidly responding to retailer requests for insights/answers
> Generating evidence to support category development proposals
 
Brand development
 
> Evaluating strengths, weaknesses and development opportunities for existing brands
> Helping in the creation of new brands and sub-brands
> Guiding the re-development of existing brands
 
 
 
 
 
 

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  Contact us on:
01666 825055
 
 
What our clients think...
"Their speed of response at all stages in the process is first class."
Daniel McGuigan, Marketing and Category Controller, Bernard Matthews Farms