HOME WHO WE ARE CONSUMER AND SHOPPER RESEARCH CONSULTANCY OUR CLIENTS CONTACT US AXIS IN THE MEDIA RESOURCES BLOG
 
     
 
The consultancy work of Axis is aimed at helping food businesses to be more effective in their value-adding relationships with the grocery multiples.
 
In particular, we focus on performance improvement in the following areas:
 
> Category management/category development
> The new product development process
> Overall relationship development
 
Typical client challenges we deal with are as follows:
 
" We need to find a cost-effective way to make category management work for us."
" We need to improve our new product development success rate. Failed NPD is costing us a fortune."
" Retailer X is going to reduce its number of suppliers in the category from five to three.
We want to make sure we’re one of the three."
 
Our working approach is different from many consultancies:
 
> We deliver solutions and actions, not lengthy reports.
> Our aim is to deliver a performance improvement then get out of the way, not cause consultant-dependence.
> We aim to de-mystify and make things workable, not try to baffle people with jargon and complexity.
> We work with the situation we find in the client business, not try to impose some rigid formula.
 
 
 
 
 
 

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  Contact us on:
01666 825055
 
 
What our clients think...
"Axis were really effective at getting under the skin of the brand to understand what made it work with consumers."
Christine Renier, former Marketing Director, Bottlegreen