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	<title>Axis Consulting Blog &#187; Category Management</title>
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		<title>Consumer and Shopper Research in Category Management – 10 Questions To Help You Get It Right</title>
		<link>https://www.axisconsulting.co.uk/blog/index.php/2014/01/consumer-and-shopper-research-in-category-management-10-questions-to-help-you-get-it-right/</link>
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		<pubDate>Tue, 28 Jan 2014 12:32:21 +0000</pubDate>
		<dc:creator><![CDATA[Jonathan Smith]]></dc:creator>
				<category><![CDATA[Category Management]]></category>
		<category><![CDATA[Consumer Research]]></category>

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		<description><![CDATA[Getting category management right is critical for food businesses of all sizes. It’s not just for  the “big boys”. It’s an important source of profit growth and a major part of the “glue” in the relationship with the retailer. One very important component of this is the use of consumer and shopper research; it’s a [&#8230;]]]></description>
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