The Axis team has the capability to execute the widest possible range of both qualitative and quantitative techniques. In practice, most of our work is focused on helping our clients in 3 key areas essential to their success with the multiple retailers:

Category Development

• Projects range from large, comprehensive category reviews to small, rapid-turnaround projects relating to a single retailer
  

• Our techniques range from in-store video observation to short in-store intercept interviews and accompanied shopping trips

New Product Development

• We help at all stages of the process from strategy development to post-launch assessments
  

• Techniques used range from focus groups to assist with concept screening and development to hall tests to establish product and packaging preferences and likelihood to purchase

Brand and Packaging Development

• We assist clients with both the creation of new brands and the development of existing brands
  

• We use online research to establish the current situation of brands and to check out preferences between branding and packaging options
  

• Variants of focus groups and depth interviews are used at differing stages of the process to ensure optimal progress