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Why use Axis?
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Total focus on the food industry.
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Strong emphasis on implementation and tactics as well as strategy. The strategy is often straightforward- how to make it work is often the issue.
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Highly cost-effective routes to improved performance which are workable for businesses
of all sizes.
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An experienced team who roll up their sleeves to make things happen.
Our Services
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Our work is focused on areas essential for success with the UK's major grocery
retailers;
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Consumer understanding and category development
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Gaining and acting on understanding of consumer behaviour and category performance is one of the foundations of success with the major retailers.
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This understanding influences product development, packaging development, range selection, merchandising, and promotions.
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We believe in a focused, action-oriented approach rather than the cumbersome and expensive analytical approaches which have done much to discredit the term "category management".
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We assist clients to develop their approach in this critical area and provide whatever level of support is needed to ensure successful implementation.
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To see article on category management,
click here
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New product development
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Effective new product development (NPD) is absolutely central to success with the major retailers.
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Getting all functions in a business to work together successfully on NPD is a hard challenge; the costs of not
doing so are high.
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We work with clients to improve the effectiveness of their NPD operations right through from the ideas generation process to implementation at factory level.
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To see article on new product development
click here
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Supplier/retailer relationship management
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Pro-active and productive relationships between people across the range of supplier and retailer departments are essential to success.
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We devise detailed tactical plans for improving supplier/retailer relationships and provide implementation support to clients to ensure that results are delivered.
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Private label strategy and tactics
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Supplying private label business is a demanding activity placing considerable demands on manufacturers.
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We assist clients to devise plans for developing private label business and help them improve their capabilities for achieving this.
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To see article on private label
click here
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As well as working directly for suppliers in the delivery of improved performance, we also perform assessments of the situation in a company. This may be for either a potential acquirer as part of an acquisition process or on behalf of a financial stakeholder in an underperforming business.
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We have a close working relationship with accountants Grant Thornton who have a strong specialism in food and agricultural businesses.
Examples of Success
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