Example 3
Client: Meat products manufacturer.
Situation: 10 new product concepts developed to serve the kids market in one major private label customer.
Solution: Focus groups conducted simultaneously on both mothers and kids.
Results: 3 concepts identified as strong and successfully launched with little or no amendment; 4 concepts found to be fundamentally weak and discontinued, saving large amounts of resource; 3 concepts modified substantially as a result of the research findings and then launched.