Example 1
Client: Baked products manufacturer
Situation: Very limited information available on important, growing sub-sector of the market; needed to be able to demonstrate category understanding to 2 major retail customers and identify opportunities for development.
Solution: Focus groups, small-scale in-store consumer research, and interviews with store personnel conducted in parallel and reported as one set of findings and recommendations.
Results: Major increase in understanding of sub-sector; 14 opportunities for improvement identified; dialogue with retailers much enhanced.